top of page
Logo BSIDE blanco.png
Writer's pictureB-Side Labs

Meet Shoi, the K-INDIE artist who is everyone's new indie fave


From Seoul, Shoi is a part of the independent K-R&B and K-Indie scene, which is one of South Korean music's most prominent genres. In less than three years after releasing his first singles on music platforms, Shoi has gained the attention of thousands of fans and multiple international media outlets.

 


In his daily life, Shoi is just like any other ordinary person. He works as a math teacher and spends his free time at the gym, hanging out with friends, and making music.

 

Ever since he was young, Shoi has always been interested in music. Later on, he began playing the drums and focused on it for six years. Inspired by artists like Frank Ocean, Post Malone, DPR Live, and DPR Ian, Shoi started creating his own music.



Now, a few years later, Shoi is releasing his latest single titled "Hold Me Tight." We had the opportunity to speak with Shoi about his musical influences, challenges, motivations, and plans as an independent artist.


It seems like 2023 has been a great year for you! You started off by releasing a double single: “Send Me Your Sign (feat. B JYUN.)” and “Hide and Seek”. After that, you just kept going and going. In March, you released “Flight” and “RZN (Feat. FR:EDEN)”. Not long after that, you released an EP called “Dear. Celine” in May. And then, in the second half of the year, you released another five singles! As if all of that weren't enough, “Hold Me Tight” is now your latest release of the year. It must have been quite a busy year for you. Can you tell us what it's been like?

Certainly, 2023 has been an amazing year for me. I have released multiple songs and started my TikTok account, which has helped me connect with my dear fans. I genuinely feel grateful for their support, as without my fans, I wouldn't be able to continue pursuing my musical career.


TikTok has been a key piece in your career as an independent artist.

However, if I had to identify the most challenging aspect, it would definitely be promotion. In my experience, TikTok has been the most effective platform for communicating with fans and promoting my music. Although creating content can be difficult, I highly recommend that any aspiring artist start building their online presence right away.


What has it been like for you to find out that so many people outside of South Korea listen to you? In one of your videos, you mentioned that most of your superfans are from Latin America.

I can only say that I feel very grateful. I realized that a lot of my listeners are Hispanic and I was worried that they wouldn't understand me, so I started subtitling all the songs in English and Spanish.


What can you tell your fans about your new single?

My latest release of the year is titled "Hold Me Tight". The song has a cozy and comfortable vibe to it. When it comes to inspiration, I'm not sure where it comes from exactly, it just hits me in the moment. Sometimes I can finish writing a song in just a few hours or a day. I can't recall what inspired me to write "Hold Me Tight", but I do remember feeling a sense of warmth and calm when I finished it. It's a very special song to me and I hope my fans love it just as much.


Finally, I would like to ask you about the future. What does 2024 look like for Shoi?

I promise you that 2024 will be a great year. I am planning many things, not only in music but in many more areas. I'm very excited about what's to come next year, stay tuned!


'Hold Me Tight' is available on all digital platforms.




7 views0 comments

Comments


bottom of page